‘Heim’, in German, means ‘house’. The wafer casing becomes the house for the white cream filling, which makes ‘White Heim’ a fitting name; the house of White Cream.
Since its launch in 1991, Heim has been leading the premium wafer market in Korea. Its popularity did not diminish even during the hot months when most biscuit products tend to suffer from lower sales, thanks to the communication strategy which conveyed to the consumers the message that Heim can be better enjoyed frozen.
- The package design of the actual product might vary depending on the design update by the manufacturer.
- The price may change without prior notice depending on the foreign exchange rate and price increase of the supplier.